Media Literacy .

What is Media Literacy and why is it important for you as FCM students to have it?

Media literacy refers to the ability to question, analyze, interpret, evaluate, and create media messages. In essence, it is the application of critical thinking to both electronic and print media. Media literacy skills include: detecting bias, comparing and contrasting ideas, recognizing both fact and opinion, and "deconstructing" images.

It is very important for FCM student to understand and practice the elements in media literacy. Students can learn to be discerning and critical observers and responsibly involved citizens in our media-saturated culture.

Being a media literate,we can easily recognize metaphor and other uses of symbols in entertainment, advertising, and political commentary.By knowing all this, we definitely will improve our thinking skills which can lead us to produce a good media.

This Media Literacy Curriculum Model below is from the critical framework developed by Eddie Dick of the Scottish Film Council.